VL
Author Archive 10 Posts

Vivienne Lark

Santa Fe, NM
Vivienne Lark is an art director turned content creator who covers photography, design, and visual branding from a sun-filled studio in Santa Fe, New Mexico. She spent over a decade in New York agencies, crafting visual identities for lifestyle and luxury brands, before relocating to the high desert for a slower pace and bigger skies. Vivienne’s Writly articles help photographers, designers, and small business owners build compelling visual narratives without overcomplicating things. She’s especially passionate about accessible design and ethical image sourcing. Her own photography has been exhibited in regional galleries, and she teaches a popular online course in branding for artists. Vivienne believes everyone has a creative well; they just need the right tools to draw from it.

What a Good Strategic Offsite Agenda Should Include

A good strategic offsite agenda should help leaders make a small number of real choices, align on what those choices mean for…
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How to Map the Customer Journey for Research and Content Planning

To map the customer journey for research and content planning, identify the stages buyers move through, collect evidence for each stage, and…
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Storytelling Frameworks That Make B2B Brands More Memorable

B2B storytelling frameworks make brands more memorable by connecting a buyer's situation, pain, stakes, proof, and next action into a repeatable message.…
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Marketing Dashboard Metrics Every Business Should Track Weekly

A weekly marketing dashboard should track traffic quality, engagement, conversions, pipeline or revenue impact, and efficiency. The dashboard is useful only when…
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Territory Planning Basics for Expanding Sales Teams

Territory planning is the process of dividing accounts, markets, or opportunities so sales reps have fair coverage, clear ownership, and enough potential…
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Loyalty Program Ideas That Create Repeat Purchases Instead of One-Time Discounts

Loyalty programs create repeat purchases when they reward useful behavior, improve the customer experience, and give customers a reason to return beyond…
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Inventory Workflow Mistakes That Create Cash Flow Pressure

Inventory workflow mistakes create cash flow pressure when money is tied up in stock that moves too slowly, arrives too early, is…
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How to Price for Margin Instead of Just Revenue

To price for margin instead of just revenue, calculate the true cost to deliver, set a target gross margin, test customer willingness…
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How to Use SBA Loans Strategically, Not Desperately

SBA loans are best used strategically when the borrower has a clear growth plan, repayment path, and use of funds that strengthens…
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How to Document Policies So Your Team Actually Follows Them

To document policies so your team actually follows them, write them in plain language, connect each rule to a real work situation,…
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